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Pure Water Co

System

Soft water for every tap in your home.

Hard water damages appliances, dries out skin, and leaves white scale on every surface. A whole-home softener fixes all of it at the source.

Locally & family owned in OmahaLicensed & insuredFree water testsFinancing available

Whole-home water softener for your home.

Omaha's municipal water is some of the hardest in the Midwest. It is loaded with calcium and magnesium minerals that scale pipes, shorten appliance life, and leave that filmy residue on glass shower doors and dishes. A whole-home water softener removes those minerals through a process called ion exchange before the water ever reaches your faucets, showerheads, or water heater.

Pure Water Co sources NSF-certified softener equipment exclusively through Honest Water Co and every installation is completed by a licensed plumber. That means the equipment is independently tested and verified, and the installation is done to code, not by a sales rep with a wrench. We serve homeowners in Omaha, Elkhorn, and across the metro.

Start with our free in-home water test. We measure your water's hardness level and total dissolved solids, then size the right system for your home's square footage, number of occupants, and water source. No assumptions, no oversized equipment, no pressure to buy on the spot.

What's included

What you get.

  • Free in-home water test

    We measure hardness, TDS, iron, and other key parameters before recommending any equipment. The test is always free, with no obligation.

  • NSF-certified softener equipment

    All units are sourced through Honest Water Co and independently NSF-certified for performance and safety, not cheap import systems.

  • Licensed-plumber installation

    Every install is performed by a licensed, background-checked plumber, not a sales representative. Work is done to local code and fully insured.

  • Bypass valve and brine tank setup

    Includes a properly sized brine tank, bypass valve for service access, and a walkthrough of the regeneration schedule so you know how to manage salt going forward.

  • Post-install water check

    We test the treated water after install to confirm hardness is fully removed and everything is dialed in before we leave.

How we do it

The Pure Water Co way.

  1. Schedule your free water test

    We come to your home, test your water for hardness, iron, and TDS, and walk you through what we find. No charge, no obligation.

  2. We size the right system

    Based on your water test results, home size, and number of people, we recommend the correctly sized softener, not the highest-margin option.

  3. Licensed-plumber install

    A licensed plumber handles all connections, bypasses, and drain lines to code. Usually completed in half a day with no disruption to your water supply overnight.

  4. Walkthrough and water retest

    We test the treated water at the tap, confirm zero hardness, and walk you through salt maintenance before we leave.

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Systems

More systems from Pure Water Co.

Most Picked

Pure Signature

Our most-installed whole-home softener for smaller city-water homes.

  • Whole-home water softener
  • Installed by licensed plumbers
  • NSF-certified media
  • Free in-home water test first
Book My Free Water Test

Pure Signature XL

More capacity for mid-size homes and busier households.

  • Higher-capacity softener
  • Installed by licensed plumbers
  • NSF-certified media
  • Add drinking-water RO anytime
Book My Free Water Test

Pure Premium Dual-Tank

Continuous soft water for larger homes that never want to run out.

  • Dual-tank softening
  • Soft water around the clock
  • Installed by licensed plumbers
  • NSF-certified media
Book My Free Water Test

Pure Estate

Maximum capacity for the largest homes and biggest families.

  • Top-tier whole-home capacity
  • Built for 6,000+ sq ft homes
  • Installed by licensed plumbers
  • NSF-certified media
Book My Free Water Test

Pure Salt-Free

A salt-free conditioner that protects pipes without adding sodium.

  • Salt-free scale protection
  • No salt to haul or refill
  • Installed by licensed plumbers
  • Great for low-sodium households
Book My Free Water Test

Pure Well Complete

Full well-water treatment built for Omaha-metro well households.

  • Whole-home well treatment
  • Catalytic upgrade available
  • Installed by licensed plumbers
  • NSF-certified components
Book My Free Water Test

FAQ

Whole-home water softener questions.

Omaha's municipal water typically runs between 14 and 17 grains per gallon (GPG), which is classified as very hard. That's enough to cause visible scale on fixtures and meaningfully shorten appliance life. Your actual level depends on your address, and our free water test gives you the exact number.

Yes, for most people. Ion-exchange softeners substitute a small amount of sodium for the calcium and magnesium they remove. If you are on a sodium-restricted diet or prefer to drink unsoftened water, we can add a bypass at the kitchen tap or pair the softener with an RO system for your drinking water.

A properly sized softener uses roughly 6 to 10 pounds of salt per regeneration cycle, typically running once every few days depending on water use. We size systems to regenerate only as needed, which keeps salt and water consumption low.

NSF International is an independent public health and safety organization. NSF/ANSI 44 certification means a softener has been independently tested to verify it actually reduces hardness as claimed and that the materials in contact with your drinking water are safe.

Most whole-home softener installs are completed in two to four hours by our licensed plumber. Your water supply is briefly shut off during the connection, but there's no overnight disruption.

Clean, soft water at every tap in your home.

Free in-home water test. Financing available.