This Privacy Policy explains how Pure Water Co (“Pure Water Co,” “we,” “us,” or “our”) collects, uses, and shares information about you when you visit our website, submit a form, or communicate with us by phone, text, or email. We serve homeowners in the Omaha and Lincoln, Nebraska metro areas. By using our website or providing your information, you agree to this policy.
Information we collect
We collect information you give us directly, including:
- Contact details such as your name, phone number, email address, and service address.
- Details about your home and water needs (for example, city or well water, home size, and water concerns) that you share when requesting a free in-home water test.
- The content of messages, calls, and emails between you and us.
We also collect information automatically when you use our site:
- Device and usage data such as IP address, browser type, pages viewed, and referring links.
- Advertising and analytics identifiers, including Google Ads click identifiers (gclid, wbraid, gbraid) and marketing parameters (UTMs), which may be stored in your browser and passed with your request so we can measure ad performance.
- Cookies and similar technologies. You can control cookies through your browser settings.
How we use your information
- Respond to your requests and schedule your free water test.
- Provide water testing, recommend systems, prepare estimates, and perform installations and service.
- Contact you by phone, text, and email about your request, appointments, and offers (see “Text messaging” below).
- Process payments and financing for services you purchase.
- Measure and improve our marketing, website, and customer experience.
- Comply with law and protect our rights and customers.
Text messaging (SMS/MMS)
When you provide your phone number and agree to be contacted, you consent to receive calls and text messages from Pure Water Co, including messages sent using automated technology, about your request, your appointments, and our offers. Consent is not a condition of any purchase.
- Message frequency varies. Message and data rates may apply depending on your carrier and plan.
- Reply STOP to any message to opt out of texts, or HELP for help. You may also contact us at the phone or email below.
- Carriers are not liable for delayed or undelivered messages.
- We do not sell or share your text-messaging opt-in or phone number with third parties for their own marketing purposes.
How we share information
We do not sell your personal information. We share information only as needed to run our business:
- With service providers that help us operate, such as customer relationship management, telephony and text messaging, scheduling, payment processing, and hosting providers, who may use your information only to provide services to us.
- With advertising and analytics providers, such as Google and Meta, to measure and improve our advertising. These providers may use cookies and identifiers subject to their own policies.
- With licensed installers and subcontractors who perform your installation or service.
- When required by law, or to protect the rights, property, or safety of Pure Water Co, our customers, or others.
- In connection with a business transfer, such as a merger or sale of assets.
Data retention & security
We keep your information for as long as needed to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. We use reasonable administrative, technical, and physical safeguards to protect your information, though no method of transmission or storage is completely secure.
Your choices
- Opt out of texts by replying STOP; opt out of marketing emails using the unsubscribe link.
- Control cookies and ad personalization through your browser and ad-settings controls.
- Request access to, correction of, or deletion of your personal information by contacting us using the details below. We will respond as required by applicable law.
Children’s privacy
Our website and services are intended for adults. We do not knowingly collect personal information from children under 13.
Third-party links
Our site and messages may link to third-party websites and booking tools that we do not control. Their privacy practices are governed by their own policies.
Changes to this policy
We may update this Privacy Policy from time to time. Changes take effect when posted, and we will update the effective date above.
Contact us
Pure Water Co · Omaha, NE
Phone: (531) 201-0449
Email: office@purewaterne.com
See also our Terms of Service.