Whole-home filtration
Clean water at every tap.
Whole-home filtration and softening for homes across the metro, installed by licensed plumbers and confirmed at your free in-home water test.
Whole-home filtration for local families.
Whole-home filtration treats every tap in the house: showers, sinks, appliances, and drinking water, beginning at the point of entry. Installed by licensed plumbers using NSF-certified media, every system is sized and chosen based on your actual water test results.
The metro has some of the hardest water in the region. Left untreated, hard minerals build up in your pipes, shorten the life of your appliances, and show up as scale on your fixtures and glass. A whole-home softener or filtration system changes that for every tap in the house, all at once.
We start every project with a free in-home water test so the recommendation matches your water, not a sales script. See all available systems or learn how we install.
What's covered
Every tap. Every appliance.
Soft water everywhere
Whole-home softening removes hardness minerals at the point of entry, so no more scale on fixtures, appliances, or showerheads.
Filtered water at every tap
Carbon filtration removes chlorine, taste, and odor from city water throughout the entire house.
Clean drinking water too
Add an under-sink reverse-osmosis system for drinking water that's a step above, bundled with any whole-home install.
Why whole-home
What you get with a whole-home system.
Free water test first
We test your water at the tap before recommending any system. No guessing.
Licensed plumber install
Every install done by a licensed plumber. Background-checked, uniformed crew.
NSF-certified media
Equipment and media sourced through Honest Water Co, NSF-certified.
Financing available
Low monthly payment options available on installs. Ask when you book.
Systems
Find the right system for your home.
Every system is installed by licensed plumbers and confirmed at your free in-home water test. No prices shown here. Your estimate is based on your actual water.
Pure Signature
Our most-installed whole-home softener for smaller city-water homes.
- Whole-home water softener
- Installed by licensed plumbers
- NSF-certified media
- Free in-home water test first
Pure Signature XL
More capacity for mid-size homes and busier households.
- Higher-capacity softener
- Installed by licensed plumbers
- NSF-certified media
- Add drinking-water RO anytime
Pure Premium Dual-Tank
Continuous soft water for larger homes that never want to run out.
- Dual-tank softening
- Soft water around the clock
- Installed by licensed plumbers
- NSF-certified media
Pure Estate
Maximum capacity for the largest homes and biggest families.
- Top-tier whole-home capacity
- Built for 6,000+ sq ft homes
- Installed by licensed plumbers
- NSF-certified media
Pure Salt-Free
A salt-free conditioner that protects pipes without adding sodium.
- Salt-free scale protection
- No salt to haul or refill
- Installed by licensed plumbers
- Great for low-sodium households
Pure Well Complete
Full well-water treatment built for Omaha-metro well households.
- Whole-home well treatment
- Catalytic upgrade available
- Installed by licensed plumbers
- NSF-certified components
Compare systems and Pure Care plans on the pricing page.
Clean, soft water at every tap in your home.
Free in-home water test. Financing available.